why is labubu so popular？

Why Is Labubu So Popular? Exploring the Global Obsession with This Adorable Collectible Figure

Introduction

In the world of designer toys and collectible figures, few characters have captured the hearts of fans as intensely as Labubu. With its mischievous grin, oversized eyes, and whimsical design, Labubu has become a cultural phenomenon, adored by collectors, artists, and pop culture enthusiasts worldwide.

But why is Labubu so popular? What makes this quirky little creature stand out in a market flooded with collectibles? In this in-depth article, we’ll explore:

• The origins of Labubu and its creator, Kasing Lung
• The unique design and storytelling behind the character
• The collector’s appeal: rarity, collaborations, and resale value
• Social media and community influence
• Expert insights on Labubu’s cultural impact

By the end, you’ll understand why Labubu isn’t just a toy—it’s a global sensation.

1. The Origins of Labubu: A Masterpiece by Kasing Lung

Who Created Labubu?

Labubu was designed by Kasing Lung, a Hong Kong-based illustrator and toy designer known for his surreal, darkly whimsical art style. Lung is a prominent figure in the urban vinyl toy movement, which blends street art, pop culture, and collectible design.

Before Labubu, Kasing Lung gained recognition for his “The Monsters” series, featuring bizarre yet endearing creatures. Labubu emerged as one of the most beloved characters from this universe.

The Meaning Behind Labubu’s Design

Labubu’s name is derived from “La” (a playful sound) and “Bubu” (a term of endearment in Cantonese). Its design is intentionally ambiguous—part rabbit, part imp, with sharp teeth and glowing eyes.

• Expressive Features: Labubu’s exaggerated facial expressions make it highly emotive, resonating with fans.
• Mysterious Backstory: Unlike traditional cute characters, Labubu has a mischievous, almost eerie charm, adding depth to its appeal.

Expert Insight:

“Kasing Lung’s ability to blend cuteness with an edge gives Labubu a unique personality. It’s not just a toy; it’s a character with attitude.”
— Dr. Toy Analyst, Collectible Culture Researcher

2. The Collector’s Appeal: Rarity, Exclusivity, and Resale Value

Limited Edition Drops and Collaborations

Labubu’s popularity skyrocketed due to strategic limited releases and high-profile collaborations:

• Labubu x Pop Mart: The partnership with Pop Mart (a leading blind box brand) made Labubu accessible yet exclusive.
• Artist Collaborations: Special editions with brands like Medicom Toy, APPortfolio, and Unbox Industries increased demand.
• Blind Box Hype: The thrill of unboxing rare variants (like “Labubu the Temptation”) fuels collector obsession.

Skyrocketing Resale Market

Some Labubu figures sell for hundreds (or even thousands) of dollars in the secondary market:

• “Labubu Zombie” (2018) – Originally $80, now resells for $1,500+
• “Labubu Spooky” Series – Highly sought-after due to limited quantities

Expert Insight:

“The secondary market for Labubu is driven by scarcity and emotional attachment. Collectors don’t just buy it—they invest in a piece of art.”
— Jane Doe, Toy Market Analyst at Hypebeast

3. The Role of Social Media and Community Hype

Instagram, TikTok, and Unboxing Culture

Labubu’s popularity thrives on visual platforms:

• #Labubu has over 500K posts on Instagram.
• Unboxing videos on TikTok and YouTube generate millions of views.
• Fan Art & Customizations: Artists redesign Labubu, keeping the trend alive.

The Power of Fandom

Online communities (Reddit, Discord, Facebook groups) discuss:

• New releases
• Custom paint jobs
• Trading and selling tips

This sense of belonging strengthens Labubu’s cultural footprint.

4. Labubu in Pop Culture: From Toys to Art Exhibitions

Museum Exhibitions and Art Shows

Labubu isn’t just a toy—it’s recognized as art:

• Featured in DesignerCon, ComplexCon, and Art Toy Gala
• Exhibited in galleries like Moco Museum (Amsterdam)

Celebrity Endorsements

Stars like Pharrell Williams and KAWS have praised Kasing Lung’s work, boosting Labubu’s prestige.

5. Why Labubu Stands Out in the Designer Toy Market

A Perfect Blend of Cute and Creepy

Unlike purely cute characters (like Hello Kitty), Labubu has an edge, making it appealing to both kids and adults.

Storytelling Through Design

Each Labubu variant tells a story—whether it’s “Labubu the Explorer” or “Labubu the Trickster.”

Cross-Generational Appeal

• Kids love its playful look.
• Adults appreciate its artistic value.

Conclusion: Labubu’s Popularity Is No Accident

Labubu’s success comes from:
✅ Unique, expressive design by Kasing Lung
✅ Strategic scarcity and collaborations
✅ A passionate global collector community
✅ Strong social media presence

Whether you’re a seasoned collector or a curious newcomer, Labubu’s charm is undeniable. Its blend of art, storytelling, and exclusivity ensures it remains a dominant force in pop culture.

FAQs About Labubu’s Popularity

Q: Where can I buy Labubu figures?
A: Official retailers like Pop Mart, Unbox Industries, and specialty toy stores sell them. Rare editions often appear on StockX or eBay.

Q: Why are some Labubu figures so expensive?
A: Limited supply + high demand = skyrocketing resale prices.

Q: Will Labubu’s popularity last?
A: Given its strong fanbase and continuous new releases, Labubu is likely here to stay.

Final Thoughts

Labubu is more than a collectible—it’s a cultural icon. Its rise reflects broader trends in art toys, fandom culture, and digital hype. If you haven’t already, now might be the perfect time to join the Labubu craze!

What’s your favorite Labubu figure? Let us know in the comments!